UX Design

Creating optimal user experience is focusing on how you can solves your users problems and provide them a seamless journey when navigating through your website.

User Experience (UX) refers to the overall experience that a person has while interacting with a product, system, or service, typically in the realm of digital interfaces but extending to physical products as well.

Why should you take User Experience seriously?

of people say a bad mobile experience makes them lose faith in a company.: 52%
of first impressions are related to your website's design.: 94%
of users want a mobile experience that's as good as a desktop.: 85%

Understanding User Experience

User experience encompasses all our online interactions, spanning both positive and negative encounters. Negative experiences tend to linger in our memory, leading us to avoid sites where tasks proved challenging to complete. Take, for instance, purchasing a hat online: a seamless, secure payment process and clear order status updates are crucial. Lack of these elements can breed distrust, causing anxiety and ultimately resulting in a poor user experience. Therefore, ensuring these steps are in place is vital to fostering trust and satisfaction with a website.

Our Approach to User Experience (UX)

Our process begins with an in-depth conversation with you to understand your perspective on the challenges hindering your business goals. We explore various avenues to pinpoint the root cause, providing transparent feedback on areas that require attention. Collaborating closely with SEO specialists, we leverage insights to assess your website's performance and establish benchmarks for enhancement. This holistic approach ensures a comprehensive understanding and tailored solutions to elevate your site's effectiveness.

UX Services

Heuristic Analysis

We offer Heuristic analysis as a method to benchmark your site's performance and functionality against best practices across the web, with a particular focus on your competitors. This initial stage allows us to identify pre-existing issues with your current site, providing valuable insights into areas that may require improvement. By comparing your site against industry standards and competitor benchmarks, we lay the foundation for strategic enhancements that will optimize user experience and drive better results for your business.

Competitor Analysis

An effective method for gaining insight into your site's position in the market is through competitor analysis. By thoroughly examining your competitors, we can identify their strengths and weaknesses, allowing us to capitalize on opportunities and address areas where they fall short. This strategic approach enables us to fill in the gaps and ultimately outperform them, positioning your site for success in the competitive landscape.

User interviews

Our preferred approach to uncovering your website's issues is through user interviews. This entails engaging with your customer base directly, soliciting their feedback and insights about their experiences on your website. By delving into their perspectives, we gain valuable understanding of their pain points and identify areas where enhancements can be made to improve your site's performance and user satisfaction.

UI Design

After completing thorough research, we embark on crafting new user interfaces for your site, which may entail introducing new sections, features, or pages aimed at bolstering metrics such as clickthrough rate and conversion rate. These enhancements are strategically designed to optimise user engagement and facilitate seamless interactions, ultimately driving positive outcomes for your website's performance.

AB Testing

A highly valuable tool in our UX arsenal is A/B testing, where we present your customers with two distinct UI designs and analyze their performance to determine the most effective one. This method provides a definitive answer regarding which UI design resonates better with your audience and aligns more closely with your website goals. By leveraging A/B testing, we can make informed decisions to optimize user experience and enhance overall website performance.

Continuous improvement

Similar to maintaining a complex machine with numerous moving parts, we prioritise regular enhancements to ensure optimal efficiency. Typically, this involves bi-monthly check-ups to assess the site's performance and identify areas for improvement, aiming to enhance the user experience for your audience. By consistently fine-tuning and refining, we strive to elevate your platform's functionality and usability, fostering satisfaction and engagement among users.

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“Optimising my site has truly been a game changer! Previously, whenever my site's conversion rate dipped unexpectedly, I tended to jump to conclusions. That's when I reached out to Harvey from Pooled to investigate what might be causing the issue. Harvey's expertise not only pinpointed the immediate problem but also uncovered several minor issues that could have become significant challenges down the road. I'm truly grateful for his insightful analysis and expert opinion.”

Stephany No.25 Benson

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