Search Engine Optimisation (SEO) is the process of improving a website's visibility within search engines for relevant search queries, whilst also improving the quality of traffic to a website through organic search results.
Search engines are like libraries, but think of them as digital ones. Before users even perform a search, billions of web pages are gathered and organised in the search index. Search engine ranking systems and algorithms are designed to sort through billions of pages on the web to ensure the results they are serving to users are the most relevant and useful results aligned to. search query.
Google and other search engines alike all share a common goal of serving relevant and high quality results for users. Whilst we’ll never know all of the different ranking factors and algorithms which make up search engines, we understand the crucial ranking factors which have been revealed to help your site perform better organically. Most importantly, we take the time to understand the end user and the search intent behind the queries relating to your business to help you optimise your site for success.
We take the time to understand business needs and goals and analyse your existing site to establish how well it is working for you. We'll work with you to create a personal and tailored SEO strategy and be realistic about the length of time it will take to deliver the work.
Keyword research is a fundamental process of finding popular search terms that people enter into search engines related to your business and inform your SEO strategy. We analyse your business and split your service or product offering into clusters and use this as our basis for keyword research. We'll work together to create a high-volume keyword list that you want to target and rank better for on your website.
Our on-page SEO tactics refer to the optimisation of web pages focusing on researching and including target keywords within content, optimising HTML tags (header tags, page titles and meta descriptions), internal linking, image alt text and more.
We cover the basics for you to get your content performing in search results, allowing you to be right in front of your intended audience.
Off-page SEO involves tactics which are done outside of a website in an effort to increase the site's search engine rankings. These tactics often include link building, link audits, guest posting, social media marketing.
Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on search engines. We'll complete keyword research to identify popular local keywords and optimise content and on-page factors to ensure you're targeting in the right areas. Google My Business optimisation is also a crucial factor to getting found in search results.
SEO competitor analysis is where you dig into the SEO strategies of your competitors and identify the strengths and weaknesses of their site and keyword rankings. This exercise can be extremely useful to inform your own strategy and see how your competitors have gained success in ranking for certain keywords. We'll start by doing some research into your industry as well as asking you who your top competitors are, we may just be able to identify some new competitors that you've never heard of from our online analysis!
E-commerce SEO is the process of improving the organic search rankings and visibility of your online shop. We'll make sure your keywords are in the right place so that your products can be found, as well as making sure the technical foundations are in place such as site architecture, internal linking, fixing broken links and finding redirect chains.